To consider a proposal to establish a Destination Management Partnership (DMP) for Herefordshire in line with the West Midlands Visitor Economy Strategy 2004.  This is the first stage in the process with the private sector currently being consulted on the proposal to set up one autonomous body to deliver tourism in the county by April 2006.  Cabinet’s approval is sought to work towards the establishment of one body for Herefordshire by April 2006.  There is still work to be undertaken on the financial cost of operating the DMP and this work will be done during the preparation of the Action Plan.  In particular, commitment and involvement of other directorates will need to be secured and any additional resourcing implications quantified.