Cabinet agreed the recommendations in decision report ‘To set out the councils new Integrated Waste Management Strategy and Waste Handling Pilots’ which included authorising the new Integrated Waste Management strategy for Herefordshire, adopting the new targets within Appendix A to the report and authorised the development of a benefits realisation action plan to achieve the agreed targets.

Appendix A outlines activities which will be delivered by this communications campaign:
Appendix A - Waste Strategy.pdf (herefordshire.gov.uk)

This report also acknowledged that a new communications Strategy would be needed. This campaign contributes the first part of this new strategy, setting the groundwork for improving recycling quality, reducing food waste and encouraging the use of reusable nappies prior to implementation of the new services which will need to ensure that recycling quality, specifically paper and cardboard, is high with limited contamination.

The County Plan (2020-2024) has a priority to minimise waste and increase reuse, repair and recycling and to invest in low carbon projects. The aim of this communications campaign is to increase recycling rates and reduce contamination which meets these aims of the county plan.

Budget for this campaign will be drawn from the waste reserve as outlined in the resource implications of the Cabinet report ‘To set out the councils new Integrated Waste Management Strategy and Waste Handling Pilots’

There is no conflict with any council policy, strategy or service plan.

This decision does not amend existing policy nor raise new policy issues.

In accordance with the council’s procurement guidance, best value will be obtained by asking for quotes where possible from a number of service providers. Where the service can only be provided by 1 supplier, guidance will be sought from the commercial team on how to secure best value e.g. replacement of the panels on the side of the refuse collection vehicles.