Issue details

Visitor Economy PR Campaign

The visitor economy has been the worst effected sector by Covid 19, required to close for long periods of lockdown, losing income during periods of peak season. The council’s Covid 19 Recovery Plan identified a need to support the soonest possible recovery of the visitor economy through a marketing and PR campaign promoting opportunities for staycation visits into the autumn of 2021 and spring of 2022, building on a successful early phase of activity funded by the Marches LEP.

Following cabinet’s approval of the Covid Recovery Plan, the council has procured PR, Marketing and Media agencies to deliver the proposed project in accordance with the contract procedure rules.

This decision relates to the appointment of Travel Tonic who have been openly procured to lead on the PR campaign.

Decision type: Non-key

Decision status: Recommendations Approved

Notice of proposed decision first published: 02/09/2021

Decision due: 24 August 2021 by Assistant director environment and place

Contact: Neil Taylor, Interim director of economy and place Email: Neil.Taylor@herefordshire.gov.uk Tel: 01432 260921.

Decisions