Funding remains available within the Visitor Economy project allocation, funds allocated to business engagement events has not been committed to date and is no longer required for this activity.

Utilising the existing budget allocation to extend the PR/ social media and marketing will ensure the county continues to be well placed to benefit from day and overnight visits leading into the peak season (PR and marketing during April to June). The Visitor Economy was the worst effected sector due to Covid, with businesses instructed to close for many months during peak season.

The Travel Tonic contract was procured in accordance with the Contract Procedure Rules. The proposal would extend the PR contract with Travel Tonic by 40%