THAT:

(a)               Cabinet supports the establishment of a new Destination Management Partnership (DMP) which will be required to work with Shropshire and Telford DMPs under the emerging Local Enterprise Partnership (LEP);

(b)                   the proposed principles of the tourism strategy and brand essence were agreed as outlined in appendix 1;

(c)                    the remodelling of the TICs is progressed as outlined in the report; and

(d)                   delegated authority be given to the Director of Sustainable Communities to negotiate, subject to decisions about the Council’s spending proposals in 2011/12 and taking account of the Government's comprehensive spending review (CSR) to be announced later in the autumn, future financial and staffing resources for the DMP.