A Hereford City Masterplan framework will help Hereford to become a more active travel city in the short, medium and long term. To complete a workable and suitable framework then a specialist marketing and communications team would need to be brought on board to help deliver and promote the message within the final framework. It will be these specialist consultants that develop and deliver a campaign to support modal shift from car to public transport, which is key to encouraging more people to walk, cycle and use public transport and therefore helping with the climate emergency.

The project used the ESPO framework to speak to the specialist consultant