Covid 19 has had a significant impact on local businesses. The Covid 19 Recovery Plan identifies a range of measures the council will undertake in 2021/22 to support the soonest possible recovery. This includes a focus on encouraging people to buy locally, particularly in the run up to and over the Christmas period. This will support local businesses to recover, and safeguard local jobs.

Building on the ‘Love Local’ campaign implemented over the last 18 months, the next phase of the shop local/ love local campaign will engage residents through a range of communication channels (as outlined above) to encourage them to spend locally. The campaign will also promote the wide range of recovery activities available to them.