To approve a substantial revision of the Council’s communications strategy for 2006/07 as a result of new communications channels and programmes being launched, new objectives and targets being set and the production of a wide range of communications plans to support new programmes aimed at achieving the transformation of the authority and the way it delivers services to local people.

THAT the revised Communications Strategy be approved.

Although there is a communication strategy for 2006/07 currently being implemented, the communications unit has set challenging new targets for productivity which substantially expand its activities now and further to 2008.

A possible alternative option is to continue to implement the current communications strategy without the more demanding objectives outlined in the revised strategy.

Internal

Councillor Mrs J French (Cabinet Member), Councillor RJ Phillips (Leader of Council), Jane Jones (Director of Corporate and Customer Services), Corporate Management Board, Senior Management Team, Human Resources, Policy and Performance, Equalities and Diversity and ICT, and Communications network, Partners and Stakeholders.