Issue details

Welcome Back Fund

To gain approval to accept and spend the Welcome Back Fund (WBF) amounting to £172,188 from the Ministry of Home, Communities, and Local Government (MHCLG). WBF builds from the Reopening of the High Street Safely Fund (RHSSF). HC's allocation is £172,188.
The fund will allow Herefordshire Council to put in place additional measures to create and promote a safe environment for local trade and tourism, particularly in five market town centres and Hereford city centre as their economies reopen.
As per the Action Plan included in the grant funding agreement (Appendix A), the funds will be utilised for communications campaigns to encourage people to buy locally whilst following government guidance. It will also support and promote the safe and successful reopening of the public environment for local trade and tourism by
investing in activities to make high streets welcoming and promote the visitor economy. Herefordshire Council will work with town councils to deliver these activities.

Decision type: Non-key

Decision status: For Determination

Wards affected: Bromyard Bringsty; Bromyard West; Central; Kington; Ledbury North; Ledbury South; Ledbury West; Leominster East; Leominster South; Leominster West; Ross East; Ross West;

Notice of proposed decision first published: 25/06/2021

Decision due: 15 July 2021 by Cabinet member environment, economy and skills

Lead member: Cabinet member environment and economy

Lead director: Director of Economy and Place

Department: Economy and Place

Contact: Vinia Abesamis, Senior policy and funding officer Email: Tel: 01432260625.

Details of any declarations of interest: We need to agree the Service Level Agreement with the town councils in order to deliver some of the activities of this fund.


  • Welcome Back Fund  

Background papers