Decision details
Communications and promotion – Covid-19
Decision Maker: Chief executive
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Purpose:
As a category 1 responder and as the delegated
communication lead for the Tactical Co-ordination Group,
Herefordshire Council had a key role in getting Public Health
messages and government messaging to the general public. As the
pandemic continues, responsibility for the outbreak response and
related lockdowns will be placed on the Local Authority, and there
will be an ongoing need to warn and inform the public, as well as
providing updates on test and trace and recovery.
Key messages need to be delivered to audiences that do not use the
internet and the council uses adverts in local newspapers, local
banners and radio commercials to achieve this at a cost of
£10,281. On-going promotion of local messages and advice to
key vulnerable offline audience will need to continue, with an
expected total advertising cost of £41,124 until April 2021
which included circulated newspapers within its emergency
distribution food (whilst the council provided that).
External communications support was commissioned from Be Bold Media
in April and May to support the Communications Team, when the
pandemic was at its peak, and the requirement and pace of
information exchange was considerable. This provided extra capacity
so that staff could address media, social media, internal
communication and web demands of the Covid-19 response. Additional
communication support is expected to be required for Test and Trace
and the total cost for emergency response communications support is
expected to be £77,186 up until April 2021.
The council has also taken the decision to send correspondence
direct to household with Covid-19 advice and signposting for
support. This was considered helpful as direct and personalised
contact particularly to people who are not on-line or/and have
limited social networks (particularly during lock-down). The cost
of the resident’s letter in March 2020 was £64k
including postage costs. There will be an additional follow-up
resident’s letter, with a cost of up to £35,000 and a
letter to businesses at a cost of not more than £7,000
Contact: Alistair Neill, Chief executive Email: Alistair.Neill@herefordshire.gov.uk.
Publication date: 30/06/2020
Date of decision: 30/06/2020
Accompanying Documents: