To consider introducing an experimental cycle contraflow scheme on the eastern section of Prior Street from its junction with Millbrook Street eastwards to 8m west of its junction with Edgar Street (A49), to promote cycle safety and sustainable travel. The scheme would also include a No Entry to all vehicles (on the carriageway) at the junction with Edgar Street, with cyclists exiting eastbound via a shared use footway. There would also be extended no waiting at any time restrictions from the junction with Edgar Street to facilitate this arrangement.