Decision details

Decision to increase the contract value of the Visitor Economy Marketing contract as part of the delivery of the Marches Investment Fund Visitor Economy Project

Decision Maker: Director of Economy and Place

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


The Herefordshire visitor economy has been severely impacted by Covid 19 and the resulting lockdown. Tourism accommodation and attractions, cultural venues, hospitality businesses, non-essential retailers were instructed by government to close for circa 3 months during the start of their usual peak season period. Many of these businesses have then faced a second period of lockdown in November 2020 This has significantly threatened the viability of these businesses, and put at risk of redundancy the large numbers of people they employ.

In May the Marches LEP allocated £444,220 to Herefordshire to support Covid 19 economic recovery, subject to the development of a business case. Herefordshire Council in partnership with the Herefordshire Business Board established and submitted a business case focussed on supporting the soonest possible recovery of the visitor economy. Shropshire Council (as the accountable body) on behalf of the Marches LEP issued a funding offer letter to Herefordshire Council on the 17th June, and the Cabinet Member for Environment Economy and Skills took a decision to accept the grant and implement the project on the 20th June.

Recognising the need to engage with visitor economy businesses to co-ordinate delivery and to seek relevant expertise, a project steering group was formed in June 2020.

Recognising the need to seek appropriate expertise to deliver the Visitor Economy Marketing the procurement has been undertaken in accordance with the council’s contract procedure rules. In accordance with the grant funding business case, the extension will enable the delivery of the project to encourage visitors to visit next year supporting the soonest possible recovery of trade.

Contact: Roger Allonby, Head of Economic Development, Economy and Place Email: Tel: 01432 260330.

Publication date: 11/01/2021

Date of decision: 11/01/2021

Accompanying Documents: